WordPress is a totally free and fully customizable content management system. In the past, perhaps many IM marketers, using static sites, didn’t think much about WordPress because it was only for “bloggers.” But not really anymore because marketers have discovered the power of WordPress for use in business. You can take the basic WordPress blog and add whatever amount of customization you desire. It’s super simple to customize you blog to do what you want with plugins and widgets, etc. There’s an entire marketing world available to you with WordPress. So read on to enjoy finding out about a couple cool and helpful WordPress plugins for online marketers.
Before we delve into some of the great plugins for WordPress though remember to be selective, don’t clutter your site with too many features and options. I have worked with many sites which have in fact stunted their development by using an inappropriate plug in. Keep an eye on how they all function, I once had a plugin which delivered the addresses of a new UK proxy every day so internet marketers could check UK search results, little did I know that the site that this plug in connected to was extremely slow and had coding errors. The result – my page load time shot through the roof especially worrying as it’s one of the variables that the search engines take into account. Removing that plug in caused my site to speed up and my rankings increase, having said that there are some wonderful plugins that really are beneficial.
No question about the value of social bookmarking, and you’ll find the plugin ShareThis to be great in that area. It’s simple and just installs a small link box at the bottom of each page, or end of each post. The link box expands when hovered over, and the visitor can choose whichever social bookmarking/networking website they want to submit your site to for others to see. It’s easy and only takes a minute to submit to Facebook, Reddit, AOL IM, Digg, and of course plenty of other places. And then you know what happens next, millions of people descend on your site – hopefully.
Most IM marketers want to get ranked highly for their keywords on their blogs, and they use the All in One SEO Pack to help them do that. Basically it helps your blog be properly configured for ‘on page’ SEO factors so you don’t have to mess with it. It will add the relevant SEO information to your posts, pages, etc. You can use certain settings on specific pages to avoid getting slapped with a minus for dupe content.
All you have to do is select the noindex setting for different pages of your site. All online marketers realize the importance of SEO for their success.
The next plugin, SEO Smart Links, will take your links and make them presentable for the search engines – this will help your SEO efforts. The search engines need to know the phrases you want to rank for, so this plugin will tell them for you. Then the plugin will find the instances of those phrases and create links to the same words on other pages. You can specify links to posts, pages, tagged words or even categories. As you have read, or maybe already know, WordPress has great flexiblity especially with the use of plugins. One of the reasons that it is so popular is that it is free of charge to everyone. No matter how much you want to customize it you will never spend a dime on the platform. From here you can customize it however you like with themes, plug-ins and tweaks to your code. It’s great because you really don’t need any experience or to be a programmer, etc.
So armed with a wordpress blog, a handful of professional plugins and a successful link building campaign your site can soon be delivering you some serious traffic, good luck.
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